The Scientific Approach

An interesting experiment, comparing the Kennedy and Romney religion speeches…

Focus grouping Romney and JFK ‘faith’ speeches

HCD Research used its MediaCurves.com technology to get a sense of how a modern-day audience reacted to Mitt Romney’s “faith” speech and the original such speech, given by John F. Kennedy in 1960.  They tested segments of both speeches for a members of an Internet audience who were able to register using their computer mice how sincere or insincere they found either politician to be. Here’s [...]