The TV Tube we’re talking about. NBC seems to be in a spiral. Downward. With the engines flaming. Big cuts in the news division and no prime time numbers for the peacock’s programming.
Concerns Voiced Over NBC’s Prime Time
According to an article in Mediaweek, “NBC has quietly begun reimbursing advertisers for fourth-quarter prime-time ratings shortfalls, averaging about $500,000 per advertiser, according to media buyers, marking the first time in years a network has taken such a step to compensate marketers for ratings deficiencies.” Networks typically offer “make-goods” in the form of additional commercial spots, [...]
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