This is kinda cool, but kinda scary. If you’re bothered about all the info your neighborhood supermarket collects when you use that “customer loyalty” card, this is gonna freak you out: It’s a shopping cart that delivers ads to a TV screen on the cart, customized to your shopping list. And, then, the doggone thing checks you out!
We’ve heard plenty of these initiatives before, but with the likes of Microsoft pushing the tech, it might not be too long before we’re all pushing a super-connected shopping cart down the aisle. Microsoft’s aQuantive acquisition last year has [...]
Tags: Technology, RFID
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